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This incredibly forward-thinking organisation has re-written the rules of the industry. After deciding to hire graduates of all disciplines to staff its high-street outlets for business to business sales, they were going completely against the grain in this industry where gross margins are not generally the highest and the ability to attract high-calibre graduates lamentable.
The challenge was to develop these new graduates into business managers who could literally out-perform the rest of the industry. As well as applying the company's sound processes, they needed to develop the equivalent of many years of knowledge and skills in developing their business in just a few months.
The organisation's goals were achieved, to the point that now; the model is being franchised, with franchise owners and their staff participating in our highly tailored behavioural development programme. By applying their learning in a real business environments, seasoned managers are continually surprised at just how much more effective they can be - they too have managed to 'break the mould' in terms of profitable business.
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